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Round Up Cancer July 7th- 16th

Start: Friday 7th, 2017
2017-07-07 1:53 pm
2017-07-17 1:53 am


How it works

During the Calgary Stampede (July 7-16, 2017) customers of participating retail businesses and restaurants can “Round Up” their bill and the additional amount will be donated to the Canadian Cancer Society.

It’s easy! For example, if a customer’s bill is $19.50, they can simply “Round Up” to $20, with the extra 50 cents going to the Canadian Cancer Society.

The Round Up Cancer initiative provides a simple and convenient consumer-based donation platform for people to support the fight against cancer. The money generated by Round Up Cancer will go toward supporting cancer patient support initiatives in Calgary, by providing physical, emotional and psychological support to cancer patients, caregivers and children impacted by a parent’s diagnosis.

Why during Stampede?

It’s estimated for every $1 spent on the Stampede grounds, another $2.65 is spent by visitors elsewhere in Calgary. The “Greatest Outdoor Show on Earth” attracts more than one million visitors to Calgary.

Cancer touches all our lives

There were 17,000 Albertans diagnosed with cancer last year. And despite continual advances in cancer prevention, that number is expected to dramatically increase over the next 15 years as the baby boomer generation ages.

We know that cancer patients need support beyond their treatment. Most patients also need assistance to deal with the physical, emotional and psychological impact encountered through their cancer journey.

Donations at work

Round Up Cancer has been developed to provide funding for support programs that improve patient outcomes.

Money collected through the Round Up Cancer campaign goes directly towards funding cancer patient support initiatives in the Calgary area.

“I don’t think that I will ever be able to adequately express how much this program has meant to me physically, emotionally and psychologically. I could not imagine surviving a cancer journey without the support of the Exercise Research Program, the compassionate staff in the Health and Wellness Lab and our fortunate group of cancer survivors. This experience has made me believe that physical activity is an essential component to cancer survivorship. Overcoming this illness goes far beyond surgery, radiation and chemotherapy. Being physically active is a much more holistic approach to treatment and rehabilitation, one that treats the whole person. ”

– Kevin Power, cancer survivor

Round Up Cancer donations will support cancer patients beyond their treatment. Because most patients report needing assistance dealing with the physical, emotional and psychological impact of a diagnosis. Programs to assist and support caregivers and patients’ children will also be funded.

Physical fitness

Alberta Cancer Exercise (ACE) Program

Building upon more than 15 years of cancer and exercise behavior change research at the University of Calgary under

the direction of Dr Nicole Culos-Reed, the ACE Program includes clinical trials (e.g., ENHANCE: Exercise and Nutrition for Head and Neck Cancer Survivors) and community-based programs (e.g.; Yoga Thrive, BEAUTY: Breast Cancer Survivors Engaging in Activity and Undergoing

Treatment, Thrive Program and TrueNTH for prostate cancer survivors). ACE will build increased capacity and strengthen the exercise clinic-to-community model across Alberta.

Emotional support

Emotional trauma is often forgotten as an important consideration in treating successful patient and family outcomes. Improved access to online and in-person support systems help the patient and their caregiver and children.

Psychological support

A cancer diagnosis can have a tremendous psychological impact on the patient, caregiver and children. With additional funding, we can increase the number of professional

psychological support teams able to provide counselling and support services.

Key outcomes

Following intensive treatment, cancer patients

are often faced with learning to live with altered bodies and possibly mental or emotional changes. Thus, there is a critical need to take action to improve both the life expectancy and quality of life of cancer survivors across Alberta.

“It is essential that we build a clinic-to-community model to provide wellness initiatives for cancer survivors. By supporting cancer survivors during and after treatment through trained professionals at the cancer centre and in the community, we build capacity to include exercise as part of standard cancer care. There will be enormous positive impact on individual cancer survivor wellness and quality of life, as well as the potential positive economic impact on the health care system”

– Dr Nicole Culos-Reed University of Calgary

How to get involved

Corporate partners can become involved by:

  • collecting Round Up Cancer donations from customers at your business location (e.g., retail outlet or restaurant)

  • becoming a corporate sponsor

    Keeping you informed

    Every year, Round Up Cancer will produce an annual summary report of:

    how much money was raised where the money was used
    outcomes that were achieved


    Canadian Cancer Society, Alberta/NWT Division

    Jessica Dirom, Senior Director, Fundraising Phone: 403-541-5378

    Laura Reynolds, Development Officer Phone: 403-541-2333

    About the Canadian Cancer Society

    The Canadian Cancer Society is a national, community-based organization of volunteers and staff whose mission is to eradicate cancer and enhance the quality of life of people living with cancer. Thanks to our donors and volunteers, the Society has the most impact, against the most cancers, in the most communities in Canada. Building on our progress, we are working with Canadians to change cancer forever. Make your gift today at

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